Lamborghini Feels Italian Wherever You Are
Automobili Lamborghini S.p.A stamped Italian culture on new environments with an international print advertising campaign, “Feels Italian. Wherever you are.” The company, owned by Audi, present their Italian sports car in what appears to be Mexico, the USA and England. Each image contains a subtle reference to Italian culture and a reminder that the car is still manufactured in the town of Sant’Agata Bolognese, Italy.
The Lamborghini Feels Italian campaign was developed at Philipp und Keuntje, Hamburg, Germany, by creative directors Diether Kerner and Oliver Ramm, art director Sönke Schmidt, copywriter Daniel Hoffmann and photographer Arthur Mebius.