Lacoste‘s new perfume, Love of Pink, focused on women aged 16 to 24, is presented in a romantic fantasy of heart shaped bubbles and butterflies in this commercial from France.
Australian model Sarah Stephens wanders through the streets of Cape Town. She’s surrounded by heart shaped pink bubbles. Those bubbles, representing being in love, have the power to bring out the butterflies and heart shaped confetti.
Click on the image below to play the video in YouTube (HD)
The Heart Bubbles ad was developed at Callegari Berville Grey Paris, France, by executive creative director Andrea Stillacci, art director Mathilde Carpentier, copywriter Baptiste Thiery, head of TV production Agathe Michaux-Terrier, account director Vanina Taddei.
“Come Wander With Me” is sung by French singer Emilie Satt. The song was composed for the 1964 Twilight Zone episode of the same name by Jeff Alexander, originally sung by actress Bonnie Beecher. Other well known covers of the song have been provided by Air and Agua de Annique.