La Poste, the official French mail service, has launched an online video campaign with “Transformer” and “Robot Party”, to promote the newly developed online letter (lettre en ligne) and My Very Own Stamp service.
In “Transformer” a laptop computer hosting an electronic letter transforms into a jet and zooms off on a delivery flight. Click on the image below to play the video in YouTube (HD)
“Robot Party” (Fête de robot) features a set of personalised animated dancing stamps designed for invitations to a robot party. Click on the image below to play the video in YouTube (HD)
The Transformer and Robot Party spots were developed at Euro RSCGC&O Paris by creative directors Olivier Moulierac, Jerome Galinha and Samuel Kadz, art director Gilles Fanuchi, agency producer Karim Ourabah, account managers Veronique Varlin and Dounia Alno. La Poste advertising managers were Thierry Herrant and Agnes Presberg Gibert.
Filming and post production were by Numero 6, (directing team David and Laurent Nicolas) via Partizan, Paris, with director of photography Dylan Doyle, producers Olivier Bassuet and Cecile Eap. CG work was done by another Partizan team, Bloom: Julian Bonnington, Sylvain Pellodi, Samuel Durand, Christophe Bouchet and Emilien Breuillier. Sound was designed by Lionel Bonnefous
Voice over is Nabil Terbeche.