Kwik and Selton Fly Sprays Together

One of the silver Dubai Lynx awards in 2009 went to FP7, Dubai, for a set of three print and outdoor advertisements for Kwik Insecticide Spray, a remake of a similar campaign by DDB Uruguay for Selton Fly Spray featured at Cannes International Festival in 2005. Newspapers, sandals and fly swatters are used to symbolise the power of the fly/mosquito spray. Great concept. Which do you think did it best?

Kwik Sandals

Kwik Newspapers
Kwik Swatters
Selton Swatters
Selton Sandals and Newspapers


The Kwik campaign was developed for Al Sharhan Industries by FP7, Dubai, United Arab Emirates, by executive creative director Marc Lineveldt, creative director/copywriter Vincent Fichard, art director Souliman Alchair, photographer Groovy, illustrator/typographer Souliman Alchair, art buyer May Farhat, account supervisor John Lacy and advertiser’s supervisor Ahmed Abdel Kareem.

The Selton campaign was developed at DDB Uruguay by creative director/copywriter/art director Pablo Alvarez, copywriter Nicolás Alberte, art director Guillermo Varela, account supervisor Eduardo Marguery, advertiser’s supervisor Federico Laco and photographer De La Calle San Juan.

via Joe La Pompe and Nubis.