Friends 91.9 FM, the ABP FM channel in Kolkata (Calcutta), was positioned as ‘the friend you always had’, in a series of print advertisements in November 2008, featuring well known local landmarks. Music notes, clefs, sharps and flats are used to construct the Victoria Memorial, Vidyasagar Setu (Second Hooghly bridge), and Kolkata’s Shaheed Minar (formerly known as the Ochterlony Monument).
“The City tunes in to Friends 91.9 fm. Kolkata’s most favorite.”
The Friends campaign was developed at Bates 141, Kolkata, India, by executive creative directors Anurag Hira, Souvik Misra, creative director/copywriter Arjun Mukherjee and art director Biswarup Nath