Kohl’s Sway

Kohl’s, the American department store, featured a classic hit, “Sway” in a commercial promoting the Fall 2007 fashion season. The television advertisement shows swinging hips, breezy ties, hair and scarves, a wagging tail, and a rocking chair, all when marimba rhythms start to play.

Kohl's Sway Hoop


“Sway” is the English version of “¿Quién será?”, a 1953 mambo song by Mexican composer and bandleader Pablo Beltrán Ruiz. In 1954 the English lyrics were written by Norman Gimbel and recorded by Dean Martin. Michael Buble included the track on his first self-title album in 2003. Here the song is sung by Thomas Tiger Marion of Shiny Lapel Trio, a Connecticut group fond of classic 40s and 50s dance songs.

Click on the image below to play the video in YouTube (HD)

Credits

Kohl’s Sway was developed at McCann Worldgroup by group creative director Matthew Lester, creatives Carmine Licata and Lori Sheppard, executive producer Debbie Dunlap and producer Rainbow Corcoran.

Filming was shot by (h) director Luca Maroni via Zoo Film Productions with executive producer Gower Frost.

The Version2 team included editor Sloane Klevin, head of production Frank Devlin, creative director Kieran Walsh, online editor Tim Farrell, VFX and titles artists Craig Davis and Mike McKenna.

Colorist was Lez Rudge at Nice Shoes. Audio mixer was Kevin Halpin at Color, New York.

Lyrics for Sway

When marimba rhythms start to play
Dance with me, make me sway
Like a lazy ocean hugs the shore
Hold me close, sway me more

Like a flower bending in the breeze
Bend with me, sway with ease
When we dance you have a way with me
Stay with me, sway with me