Eastman Kodak Company has launched a global marketing campaign to support its line of all-in-one inkjet printers. Kodak’s “Print and Prosper” campaign exposes the issue of high-priced ink and how U.S. consumers have overpaid for inkjet printer ink to the tune of $5 billion in 2008 alone.
Robb Webb provides the voice over for a series of television commercials, including “Dripping”.
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By going to www.printandprosper.com, consumers can calculate in seconds how much they overpaid for ink and how much they can save with Kodak. The personalized numbers, based on printer type and usage, demonstrate that a switch to a KODAK All-in One Inkjet Printer will help consumers print more and pay less. Kodak has also engaged Laura Rowley, an ardent consumer advocate and financial expert, to help expose the issue of high-priced ink and uncover other ways consumers can trim costs at home. Rowley writes a Yahoo! Finance column and personal blog about finance and value.
The Kodak Print and Prosper campaign was developed at Deutsch New York by chief creative officer Peter Nicholson Partner, copywriter Morgan Carroll, art director George Decker, director of broadcast production Jim Frame, producer Laura Kirby, working with Eastman Kodak contact Leslie Dance.
Print, online, motion graphics and live action production was done at Prologue, Los Angeles, by director Bruce Schluter, art director Lisa Bolan, lead 2D animator Andrew Hildebrand, animator Jonny Sidlo, typographer Jose Luis Coyotl Mixcoatl, producer Ryan Reno Robertson, executive producer Claire O’Brien.
Post production was done at Nice Shoes, New York, by visual effects artist John Shea and assistant Jason Farber.
Sound was mixed by Rob McIver. Original music and sound design were produced at Elias Arts, New York, by creative director Fritz Doddy, producer Mercury Winberg, composer Matt Fletcher, sound designer Dean Hovey, and executive producer Dante Piacenza.
Photographer was Barbara Peacock.