Kleenex Let It Out on Celebrity Chairs

Kleenex, the Kimberley Clark range of tissues, is emerging in a fresh television advertising campaign directed by British celebrity photographer Rankin.

Tom Hardy in Kleenex commercial

Rankin manages to bring out a range of emotions from Swedish football manager Svennis (Sven Goran Eriksson), singer/songwriter/activist Sir Bob Geldof, Emma Bunton (Baby Spice) and actor Tom Hardy.

Click on the image below to play the video.

Hear what Rankin and his directing partner Chris have to say about the project on the attached behind the scenes film, which includes footage of all four celebs and some great interview snippets. See how Emma Bunton, Tom Hardy, Sir Bob Geldof and Sven-Göran Eriksson let even more out in this behind the scenes film also featuring the celebrity photographer Rankin and Chris who co-directed the commercial.

Click on the image below to play the video.


The Kleenex Let It Out campaign was developed at JWT London by creative director Sir Dominick Lynch-Robinson, agency producer Eira Ellis and planner Hilde Oord.

Filming was shot by directors Rankin and Chris Cottam via HSI London with producer Nicola Doring and director of photography Simon Chaudoir.

Post production was done at Nice Biscuits by Russ Shaw. Editor was Gareth McEwen at The Whitehouse Post.

Media planner was Mark Baschnonga at Mindshare.