KingGee, the Australian workwear company, is positioned as the choice of hard working achievers in the construction industry with “Span”, a television and print advertising campaign designed by Fenton Stephens, Melbourne.
If you work in an office you don’t tell the kids about the memo you wrote. If you work as a dentist you don’t tell the kids about the tooth you capped. But when you build a bridge, well, you’ll be telling them about it every you damn time you drive over. King Gee. Working hard never felt better.
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“Span” was developed at Fenton Stephens, Melbourne, by executive creative director Alex Fenton, copywriter Campbell Smith, art director Chris Haydon, agency producer Lisa Ramsey.