Kia Soul A New Way to Roll

Kia has launched a print advertising campaign for the Soul, “A New Way To Roll”, driving out from the crowd with Sheep, Robots, Fish and Pawns.

Kia Sheep print advertisement

Kia Fish print advertisement

Kia Pawns print advertisement

Kia Robots print advertisement


The Kia campaign was developed at David&Goliath by chief creative officer David Angelo, executive creative director Colin Jeffery, art directors David Cuccinello and Todd Parker, copywriters Sean Vij and Tim White, and illustrator Keith Witmer.