Kevin Garnett takes a break from basketball practice to explore his world with the ultra thin HP DV2. Kevin leaves his basketball suspended in mid air to take a look at his world online. Screens float above his HP laptop, allowing him to interact with his non-professional life.
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Kevin Garnett All-Rounder was developed at Goodby, Silverstein & Partners by creative director Rich Silverstein, Steve Simpson, Will McGuinness, art director Dino Spadavecchia, copywriter Alex Flint, agency producer Todd Porter, assistant producers Christine Oh, Jessica Mehl, group account director John Coyne, account director Melissa Nelson, account manager Nick Pacelli.
Production was done at Psyop by creative directors Todd Mueller and Kylie Matulick, executive producer Neysa Horsburgh, live action producer Michael Angelos, director of photography Max Malkin, production designer Floyd Albee, VFX producer Kim Wildenburg, lead technical directors David Chontos, Kyle Cassidy, designers Alex Hanson and Joseph Chan, 3D artists Terry Shigemitsu, Petrik Watson, Todd Akita, Colin Cromwell, Yvain Gnebro, Joon Seong Lee, Stefano Dubay, Flame artists Alex Kolasinski and Chris DeCristo, Roto artists Grover Richardson, Lyndal Heathwood, Maura Alvarez, and compositor Shawn Berry.
Editor was Patrick Griffin at Arcade Edit. Music was composed by Josh Ralph at The Rumor Mill. Sound was designed by Eddie Kim and Andrew Tracy at 740 Sound Design, and was mixed by Rohan Young and Joel Waters at Lime Studios.