Kettle Chips Unashamedly Commerce Parading as Entertainment
SnackBrands Australia, who have recently acquired the Kettle Chips brand, are running an audacious brand campaign unashamedly dripping with sexual innuendo.
A man at a pool side party entertains eight of his lightly clad female guests with the story of the Tortoise and the Hare, explaining that they must relate it to Kettle Chips who are paying for the ad. One woman describes the thematic narrative as an age old fable that imparts wisdom. The animal protagonists display human insights and weaknesses. It’s all designed to reposition the Kettles chip for the high flying party goer with a sense of humour. Slower cooked is better.
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The Unashamed ad was developed at Bulldozer Inc, Sydney, by executive creative director/art director/copywriter Andy McKeon, agency producer Wendy Gillies, account manager Caroline McLaughlin.
Filming was shot by director Tim Bullock via Prodigy Films.
The Kettle Chips team was Matt Jenkins, Paul Tredennick, Karl Lucas