British actress Keira Knightley appears in a commercial for Womens Aid, exposing the need for addressing domestic violence in the UK. “Cut, the movie”, online at www.cutmovie.co.uk, shows Keira in role as an actress who is beaten on set by one of her male colleagues.
The video, set to screen in UK theaters on April 6, shows Knightley returning to her set apartment, to be confronted by a jealous and violent lover. Knightley turns to the camera as she is beaten, appealing with the words, “Sorry I didn’t agree to that. That wasn’t in the script”. The clip finishes with the challenge, “Domestic violence — isn’t it time someone called cut?”
Click on the image below to play the video in YouTube (HD)
The Cut Film project was developed at Grey London.
Filming was shot by director Joe Wright, who worked with Knightley on two films, Pride and Prejudice (2005) and Atonement (2007). Working with Wright was director of photography Seamus McGarvey, Dab Hand Media director Tony Griggs and producer Dominic Delaney. Post production was done at Big Buoy and Prime Focus, London.
Music is “Vengeance Drools” by Clark, from the album Body Riddle, Warp Records.
Knightley and Wright gave their time to the project for free. Knightley explains, “I wanted to take part in this advert for Women’s Aid because while domestic violence exists in every section of society we rarely hear about it. Domestic violence affects one in four women at some point in their lifetime and kills two women every week.”