Johnnie Walker’s “Keep Walking” campaign continues with “Mirror”, a television commercial featuring a rock musician with stage fright. The visual effects laden spot plays the same actor talking to himself from the mirror of his dressing room. The question not addressed in the commercial is whether or not the artist’s vision in the mirror is a direct result of whisky drinking.
The scene opens backstage with a man sat at his dressing room table nervously holding a guitar as the sound of screaming fans can be heard in the background. Suddenly the man’s reflection in the mirror turns to look at him. His reflection then begins a passionate and motivational speech encouraging his alter ego overcome his fears and his critics, and telling him to simply, “Keep on Walking”. The spot closes with the man walking into the stage light as the noise from the crowd reaches fever pitch.
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The Mirror ad was developed at Bartle Bogle Hegarty, London, by Hamish Pinnell and Justin Moore and agency producer Ben Davies.
Filming was directed by Tom Hooper at Infinity Productions, with executive producer Mark Stothert and producer Charlotte Woodhead.
Editor was Tim Thornton Allan at Marshall Street.
Post production was done at The Mill by producers Darren O’Kelly and Liz Browne, colourist Adam Scott and lead 2D artist Ben Turner.