Johnnie Walker at The Crossroads

Johnnie Walker presents The Crossroads, a TV advert focusing on the choices between safety, sure destruction and calculated risk. The answer provides a connection between the Scotch whisky label and the tag line, “Keep On Walking”. The ad was introduced first in Greece before being aired in Latin America.

Man at cross roads in Johnnie Walker commercial

A man stands at a cross roads in his journey. Which way to go now? What ride will he take? Does he take the risk of death and destruction? Or a life edged with fear and adventure, and the possibility of total ruin? Is there another option?

Click on the image below to play the video.


The Crossroads ad was developed at Bartle Bogle Hegarty, London, by creative director John Hegarty and creative Pete Bradley, and agency producer Olly Chapman.

Filming was shot by director Walter Stern via Academy, London, with director of photography Alwin Kuchler and producer Laura Hegarty.

Filmed over 7 days near Vosburg in South Africa, the spot used an international cast, with a Frenchman as the lead, a Bulgarian as the runaway muscle-man, and an actress from the UK as the ‘mannequin’ in the sports car.

It took several days of scouring the bush across South Africa in light aircraft and helicopters before they found the perfect crossroads, which inevitably ended up being in the middle of nowhere, so units had to travel several hundred miles from Cape Town.

Editor was Russell Icke at Whitehouse Post. Post production was done at The Mill by a team including Lead Flame artist Giles Cheetham and Flame artist Paul Downes. Sound was designed at Wave Studios, London.

Service production company was Egg Films, South Africa.