Jim Beam Guys Never Change

Jim Beam is positioned as the bourbon whiskey for real men. Of course the “real men” stereotype involves interaction with the opposite sex, at a shallow level.

Jim Beam Puppy advertisement


Puppies

Jim Beam guys know that the cute factor is worth investing in, just to get the attention of women.

Click on the image below to play the video in YouTube (HD)

Girls

Jim Beam guys stop what they’re doing when they notice a good looking woman passing by, together.

Click on the image below to play the video in YouTube (HD)

Credits

The Guys Never Change campaign was developed at Energy BBDO, Chicago, by chief creative officer Dan Fietsam, creative director/art director Noel Haan, creative director/copywriter Derek Sherman, director of film and digital production Brigette Whisnant and agency producer John Pratt.

Filming was shot by director Zach Martin via BOB Industries, Los Angeles. Editor was Matthew Wood at The Whitehouse Post. Post production was done at Filmworkers Club, Chicago. Music and audio were produced at Earhole Studios, Chicago.

  • http://notrelienquotidien.com/ Jean

    Looks like a lot to the Molson’s beer campaign couple of years ago…

  • john davis

    I will never buy jim beam’s putrid swill!!