Jim Beam is positioned as the bourbon whiskey for real men. Of course the “real men” stereotype involves interaction with the opposite sex, at a shallow level.
Puppies
Jim Beam guys know that the cute factor is worth investing in, just to get the attention of women.
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Girls
Jim Beam guys stop what they’re doing when they notice a good looking woman passing by, together.
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Credits
The Guys Never Change campaign was developed at Energy BBDO, Chicago, by chief creative officer Dan Fietsam, creative director/art director Noel Haan, creative director/copywriter Derek Sherman, director of film and digital production Brigette Whisnant and agency producer John Pratt.
Filming was shot by director Zach Martin via BOB Industries, Los Angeles. Editor was Matthew Wood at The Whitehouse Post. Post production was done at Filmworkers Club, Chicago. Music and audio were produced at Earhole Studios, Chicago.
Looks like a lot to the Molson’s beer campaign couple of years ago…
I will never buy jim beam’s putrid swill!!
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