Chrysler Korea show that the Jeep is designed for any kind of weather conditions, from snow to desert, with three simple print and outdoor advertisements designed by BBDO/Proximity Malaysia. The Mountain Goat and Crocodile, Bushman and the Eskimo (Inuit), the Husky and the Camel, find their common ground in the Jeep. Arctic Blue and Desert/Tropical Tan come together in Jeep Green. The ads won a range of awards in 2008, including a Gold Outdoor Lion at Cannes in June, and 10 golds and a silver across five categories at Malaysia’s Kancils in December.
The Jeep campaign was developed at BBDO/Proximity Malaysia by executive creative director Ronald Ng, creative director/art director MUN, art directors Eric Hor, Gary Lim, Willeon Leong and Hans Lee, copywriters Kevin Le and Ronald Ng, advertiser’s supervisor Sally Hong, illustrator Gary Lim and producer Dickson Teh.