James Dean Allan Gray Legend

Allan Gray Investments in South Africa has launched a television commercial imagining what James Dean may have gone on to achieve had he not died at the age of 24.

James Dean Allan Gray Legend

“Legend” depicts the life of James Dean as it might have been if he’d survived his car crash at the age of 24, going on as a horse whisperer, racing driver, director and humanitarian. A South African actor who underwent two months of coaching to play Dean throughout his life in the spot. A combination of makeup, prosthetics, body doubles and CG face replacement helped bring the legendary actor to life. “Given more time, imagine the possibilities”.

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“Time is an essential ingredient in creating wealth,” says Allan Gray’s marketing manager Tracy Hirst. “We can do a lot for investors, but only if they partner us by giving us their time and staying invested for the long term. In the absence of time, value is destroyed.”


Legend was developed at King James by Executive Creative Director Alistair King, copywriter Paige Nick, art director Karin Barry-McCormack, agency producer Caz Friedman.

Filming was shot by director Keith Rose via Velocity Films with executive producers Barry Munchick and Peter Carr, producer Grant Davies.

The famous accident scene was shot using a replica 550 RSK Porsche Spyder (one of only two available).

Editor was Ricky Boyd at Deliverance with producer Paula Raphael.

Post production was done at Black Ginger by producer Tracy-Lee Portnoi, head Flame artist Marco Raposa de Barbosa, Flame artist Eddie Addinall, Matte artist Rob Muir, with Rotoscoping by Ashley Ryan and Angelo Beceiro Collinicos.

Music is by Stefan Nilsson and Theo Crous. Sound was designed by Barry Donnelly.