The Inspiration Room

James Boag at the Melbourne Cup

The James Boag Pure Waters campaign was extended in a newspaper advertisement last week in anticipation of the Melbourne Cup horse race today. John Flaus, the key actor from the Pure Waters campaign, appears on a horse with the text, “These waters just make things better.”

Credits

The Pure Waters campaign was developed at Publicis Mojo, Sydney, by creative director Micah Walker, senior art director Steve Wakelam, senior copywriter Grant McAloon, agency producer Jasmin Ferguson, account service team Simon Ludowyke, Tara Seymour, and head of strategy Nicole Milward.

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Location (Australia).

This entry was posted on Tuesday, November 3rd, 2009 at 3:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: James Boag, Publicis Mojo

Posted in Inspiration, Print Press Posters Billboards

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1. Boags Just Make Things Better says:

   November 12, 2009 at 12:31 pm

   [...] of Tasmania campaign, recently showing the effects of those waters on those who swim in it. The Melbourne Cup related print advertisement is being supplemented with two more ads featuring John Flaus, duck feet and the powerful swimming [...]

   Reply