Intel has launched its sponsorship of the future campaign with an online deal with the New York Times, providing online readers a sample of what the future will look like on May 11, 2040. The NY Times, of course, will be glad to reassure readers that they will be still around in 21 years. The news of tomorrow features President Minty in dialogue with the dolphin community, collaborating on the environment. A star athlete tests positive for robotics. Interplanetary Idol pulls 43 billion viewers. We’re provided with highly accurate weather forecasts and detailed temperature reports. The Intel material is designed to lead to the campaign site, Intel Sponsors of Tomorrow.
The Sponsorship of the Future campaign was developed at Venables Bell & Partners by creative directors Greg Bell and Paul Venables, interactive creative director David Kim, art director Crystal English, Tavia Holmes and Luis Pena, interactive copywriters Mary Hernandez,
Paul Johnson, Matt Ashworth, Daniel Bremmer, interactive designer Ivan Cash and Ezra Paulekas, interactive producer Leslie Ernst.