Barack Obama’s Presidential Campaign was recognized with the Grand Clio in the Integrated category at the CLIO Awards 2009 this last week. The Obama for America campaign is a showcase in engagement with new media, using the campaign web site, blog, social networking through Facebook, MySpace and similar sites, Twitter, email marketing, search engine marketing, in-game advertising, an iPhone application, Barack TV, My BO, Barack Obama merchandise.
Read on to see the Gold, Silver and Bronze awards…
Gold Integrated Clio Awards
Volkswagen of America’s Routan Boom campaign won Gold Clio for Integrated Media, Crispin Porter + Bogusky, Boulder
Berghs School of Communication (Students – Erik Hogfeldt, Gustav Johansson), Stockholm, Student, “Fortum Active” for Energy
Silver Integrated Clio Awards
The House of Imagination, a campaign for HORNBACH Home Improvement Superstores, HEIMAT, Berlin, Berlin.
Microsoft’s I’m a PC campaign, Crispin Porter + Bogusky, Boulder
Nike+ Human Race, R/GA, New York
Radio Femenina’s U2 Veni a Collective Call, Apex BBDO, San Salvador
Element Skateboards, www.claim-it.com, Westerdals School of Communication, Oslo (Student)
Bronze Integrated Clio Awards
Amnesty International’s Wake Up, Humans! campaign, Air, Brussels
Domino’s Pizza, You Got 30 Minutes, Crispin Porter + Bogusky, Boulder
SABC – Good Hope FM Kinky Afro Vol.1, Net#work BBDO, Cape Town
Make Your Mom Proud, The Loerie Awards, Network BBDO, Johannesburg