New Zealand Lotteries is riding the waves of popularity with Mexi Doug, a series of television commercials featuring a shy young man named Doug, and his alter ego Mexi Doug. The Instant Kiwi advertising campaign began with three TV ads, “Dance”, “Get A Perm”, and “Biscuit”, and now continues with “Gnome”, “Awesome” and a tie in with a 20 year anniversary version of Bunjee Fishing. Mexi Doug, a Filipino Kiwi called Leand Macadaan, is popping up in Mexican posters, Facebook groups, live events and Mexidoug.co.nz. The “Get A Perm” ad was listed as one of the most popular five commercials in New Zealand on TVNZ Fair Go Ad Awards last night.
Does a flamingo forget how to fly? Listen! That is not a dance floor, Doug. That is your destiny! Click on the image below to play the Dance video in YouTube (HD)
The time for biscuit is upon us! Click on the image below to play the Biscuit video in YouTube (HD)
Get a perm! Get a perm! Get a perm! Click on the image below to play the Perm video in YouTube (HD)
Increase your chances to get lucky! Click on the image below to play the Awesome Today video in YouTube (HD)
You should probably get that Terry! Click on the image below to play the Gnome video in YouTube (HD)
A classic commercial from 1989 is joined by Mexi Doug. Click on the image below to play the Bungy Jumping Fisherman video in YouTube (HD)
The Mexi Doug campaign was developed at DDB New Zealand, Auckland, by executive creative director Toby Talbot, deputy creative directors Regan Grafton and Bridget Taylor, creatives James Tucker, Simon Vickers, Damian Galvin, Carlos Savage, agency executive producer Judy Thompson, agency producer Kim Baldwinson and account team Andrew Stephenson and Joni Rogers.
Sound was designed by audio engineer John Cooper at Liquid Studios.
The original Bungee ad was directed by Lee Tamahori at Flying Fish. Extra work was directed by Luke Savage at Flying Fish with producer Anna Stuart, with post production done at Perceptual Engineering. Editor was Ken Sparks. Sound post production was done at Liquid Studios.