Inlingua Battle of Words

inlingua, an international language training organization, centred in Berne, Switzerland, has launched an advertising campaign using battle imagery to describe the obstacles faced by people working in a global financial market.

Inlingua Battle scene


Viewers are introduced to a world in which key economic words and phrases in Helvetica type have become helicopters, fighter jets, tanks and explosives. The POV camera work and excellent sound design help sell the ambience of warfare and chaos as we duck in and around bunkers and dodge bombs of type.

Click on the image below to play the video in YouTube (HD)

Hamburg animation company Optix Digital were provided with these print advertisements as a starting point by Kolle Rebbe, the advertising agency responsible for the campaign. “Erobern Sie neue Märkte” is translated in English as “Conquer New Markets”.

Inlingua Forts

Inlingua Mines

Credits

The Inlingua Business English campaign was developed at Kolle Rebbe, Hamburg.

Animation was developed at Optix Digital, Hamburg, led by director Andreas Pohl, producers Steffi Beck, Tobias Ziegler, grader Anna Schornig, creatives Johannes Kollender, Vitor Hugo Aguiar, Carsten Böhnert, Kay Tennemann, Christian Iskandar, Christian Dorn.

Sound and music were by Supreme Music.

See Inlingua Battle in HD Quicktime at Motionographer.

See more behind-the-scenes diagrams and screen shots at Behance.

via FontFeed

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Location Germany Germany

2 Responses to Inlingua Battle of Words

  1. Nick Name says:

    This is fantastic! A tremendously true visualisation of the word battlefield every writer has in his own mind. Could be applied to writing in general.

  2. andy says:

    I find this horrible!
    It makes me sad. Why would you use this very realistic war scene to describe something that should help you to communicate with other people?
    It’s frightening and I think this idea will not work very well for finding new customers.
    (Technically though it is very well made)

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