inlingua, an international language training organization, centred in Berne, Switzerland, has launched an advertising campaign using battle imagery to describe the obstacles faced by people working in a global financial market.
Viewers are introduced to a world in which key economic words and phrases in Helvetica type have become helicopters, fighter jets, tanks and explosives. The POV camera work and excellent sound design help sell the ambience of warfare and chaos as we duck in and around bunkers and dodge bombs of type.
Click on the image below to play the video in YouTube (HD)
Hamburg animation company Optix Digital were provided with these print advertisements as a starting point by Kolle Rebbe, the advertising agency responsible for the campaign. “Erobern Sie neue Märkte” is translated in English as “Conquer New Markets”.
The Inlingua Business English campaign was developed at Kolle Rebbe, Hamburg.
Animation was developed at Optix Digital, Hamburg, led by director Andreas Pohl, producers Steffi Beck, Tobias Ziegler, grader Anna Schornig, creatives Johannes Kollender, Vitor Hugo Aguiar, Carsten Böhnert, Kay Tennemann, Christian Iskandar, Christian Dorn.
Sound and music were by Supreme Music.
See Inlingua Battle in HD Quicktime at Motionographer.
See more behind-the-scenes diagrams and screen shots at Behance.