Investment firm ING is promoting its protection of retirement savings with “Armor”, a television commercial featuring the digital visual effects work of Absolute Post.
In Armor a conscientious investor carries his “number” around with him like a brief case. The digit, a combination of CG and live action prop, represents the amount of money our investor needs to save in order to retire comfortably. As our man goes about his day his number is fumbled, run over by a truck, set on fire at a restaurant and chased by dogs. Thankfully his number is protected with ING.
Click on the image below to play the video in YouTube (HD)
The ING Armor ad was developed at BBDO Atlanta by chief creative officer Marcus Kemp, executive creative director/art director Bill Pauls, associate creative director/copywriter Eric Van Fossen, head of broadcast Larry Fox and executive producer Bob Samuel.
Post production and visual effects were produced at Absolute Post by 3D artist Minh Ngyuen-Ba, lead Flame artist/creative director Dirk Greene, Flame artist Mark Wilhelm, combustion artists Dan Leatherdale, Michael Smith, Mark Epstein, Owen Saward, James KRISPY Cornwell, and executive producer Sally Heath.
The Absolute team used an in-camera art department model for the majority of scenes. After the shoot, however, it was decided to use CG in certain shots to enhance the in camera number. Flame and Combustion were used for rig and rod removal on the model shots, as well as to combine grades. At the request of the directors Dirk Green enhanced the orange tones in each shot. ach shot.
Music was composed by Chris Giordao at Big Foote, with sound designed by Matt Hauser. Audio post was done at BBDO Atlanta’s studio Cafeteria.