IKEA in Malaysia is using items from the retailer’s kitchen stock, including a grater and slicing implements, to present prices displays that appear to shred, pare and slice their price tags.
The IKEA campaign was developed at Lowe & Partners Malaysia by executive creative director Ng heok Seong, art directors Khor Kok Yang and Joseph Lee, copywriter Mohan Prabhakar, designer Lim Ken Peng, with photography by Studio Pashe.
via Best Ads on TV
(Malaysia) 
(Average: 3.00 out of 5)
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