The Inspiration Room

IKEA Shred Slice and Pare Prices

IKEA in Malaysia is using items from the retailer’s kitchen stock, including a grater and slicing implements, to present prices displays that appear to shred, pare and slice their price tags.

Credits

The IKEA campaign was developed at Lowe & Partners Malaysia by executive creative director Ng heok Seong, art directors Khor Kok Yang and Joseph Lee, copywriter Mohan Prabhakar, designer Lim Ken Peng, with photography by Studio Pashe.

via Best Ads on TV

Neighbouring Posts

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Location (Malaysia).

This entry was posted on Wednesday, February 25th, 2009 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: IKEA, Lowe & Partners Malaysia, Studio Pashe

Posted in Inspiration, Print Press Posters Billboards

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