IKEA in Malaysia is using items from the retailer’s kitchen stock, including a grater and slicing implements, to present prices displays that appear to shred, pare and slice their price tags.
Credits
The IKEA campaign was developed at Lowe & Partners Malaysia by executive creative director Ng heok Seong, art directors Khor Kok Yang and Joseph Lee, copywriter Mohan Prabhakar, designer Lim Ken Peng, with photography by Studio Pashe.
