The Inspiration Room

IKEA Animals in the Home

IKEA presents shelving solutions in a creative print advertising campaign featuring the Toy Beast, the Clothing Beast and the Book Beast, winning a Gold Outdoor Lion and a Silver Press Lion at Cannes International Advertising Festival. Monsters in the house are shown about to be trapped by IKEA Aspvik, Smadal and Expedit shelves.

Credits

The Beast campaign was developed at DDB Germany, Dusseldorf, Germany, by chief creative officer Amir Kassaei, executive creative director Eric Schoeffler, creative directors Alexander Reiss and Oliver Kapusta, copywriter/art director Dan Strasser, art director Danilo Farah, art buyer Anette Gruetter, account supervisor Stephen Kimpel, photographer Hans Starck. Post production was done at The Orange Apple.

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Location (Germany).

This entry was posted on Wednesday, July 1st, 2009 at 7:54 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB Berlin, Hans Starck, IKEA, The Orange Apple

Posted in Inspiration, Print Press Posters Billboards

Trackbacks/Pingbacks

1. Outdoor Lions at Cannes 2009 says:

   July 2, 2009 at 2:35 pm

   [...] Ready, Share Our Billboard Campaign, 1, 2, 3, Leo Burnett, Toronto, Canada IKEA ToyBeast, ClothesBeast, BookBeast, DDB Germany, Dusseldorf, Germany Alka Seltzer Bear, Paparazzi, Magician, Mafia, Prison, CLM BBDO [...]

   Reply
2. Press Lions at Cannes 2009 says:

   July 11, 2009 at 7:12 am

   [...] Tennis, Ogilvy & Mather, Paris, France Siemens Lamp, Hi Fi, Keyboard, Leo Burnett Hong Kong IKEA Toybeast, Clothesbeast, BookBeast, DDB Germany, Dusseldorf, Germany Verasu Retail, Pig, Cow, Fish, Ogilvy & Mather, Bangkok, [...]

   Reply