IKEA Animals in the Home

IKEA presents shelving solutions in a creative print advertising campaign featuring the Toy Beast, the Clothing Beast and the Book Beast, winning a Gold Outdoor Lion and a Silver Press Lion at Cannes International Advertising Festival. Monsters in the house are shown about to be trapped by IKEA Aspvik, Smadal and Expedit shelves.

IKEA Toy Beast

IKEA Clothing Beast

IKEA Book Beast


The Beast campaign was developed at DDB Germany, Dusseldorf, Germany, by chief creative officer Amir Kassaei, executive creative director Eric Schoeffler, creative directors Alexander Reiss and Oliver Kapusta, copywriter/art director Dan Strasser, art director Danilo Farah, art buyer Anette Gruetter, account supervisor Stephen Kimpel, photographer Hans Starck. Post production was done at The Orange Apple.

Filed under: IKEA, Print

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