Iggy Pop and Orcon Broadband Together Incredible

Orcon set out to find 8 New Zealanders to help American songwriter/singer Iggy Pop (The Godfather of Punk) re-record ‘The Passenger’ live via Orcon Broadband. From more than 200 auditions they ended up with 9 New Zealanders to be hooked up with Iggy in Miami via Orcon Broadband. Auditions were called for on the Orcon Facebook page and release on the Orcon Auditions YouTube channel.

Iggy Pop Orcon Broadband and 9 NZers performing The Passenger


Iggy Pop Orcon Broadband and 9 NZers performing The Passenger

The campaign began with two 15 second television commercials, outdoor posters and an online presence on Facebook and YouTube.

Click on the image below to play the video in YouTube (HD)

The live performance was recorded on October 30 and released on November 16. The nine players chosen were drummer Stephanie Engelbrecht, guitarist Ra Inta, guitarist Ben Jurisich (Mexican wrestling mask), mariba player Takumi Motokawa, shirtless drummer Tia Beaufort, bass player Daniel Tate, flautist/pianist Miho Wada, cellist Charley Davenport, and guitarist Sam Logan.

Click on the image below to play the video in YouTube (HD)

Credits

The Iggy Pop campaign was developed at Special Group, Auckland, by creative directors Tony Bradbourne and Rob Jack, partner Michael Redwood and agency producer Sascha Mortimer.

Filming was shot by director Darryl Ward via Curious with producer Matt Noonan and editor Luke Haigh. Sound and music in New Zealand was produced at Roundhead Studios and Liquid Studios, Auckland. Sound and music in Miami was produced at Crescent Moon Studios, Miami

“The Passenger” is a song by Iggy Pop and Ricky Gardiner, recorded and released by Iggy Pop on the Lust for Life album in 1977.

Iggy Pop Orcon Broadband poster

  • http://www.theinspirationroom.com Duncan

    The Together Incredible campaign won big time at the NZ Axis Awards, held last night, with Gold for Integrated, Interactive, Digital/interactive campaign, Direct Response, Titanium, PR/Experiential/WOrd of Mouth, Digital-Social. As well as Silver for Screen COntent TV Single, Bronze to Curious Film for Craft/Editing and Direction on Any Screen.