Be the Hunter, not the Hunted at Big Game Poker. That’s the message in this print advertisement for Tabcorp‘s Big Game Poker brand at Star City in Sydney. A zebra reverses the stakes, making a meal out of what would normally be its natural predator, the lion.
The hunting connotations with Big Game are perfectly suited to Sydney’s unique style of poker, encompassing a theme of ‘get them before they get you’. Aggression, skill and maybe even deception will be needed to come out on top. Star City is Poker’s hunting ground, with more big games more often.
The Big Game Poker campaign was developed at Junior, Brisbane, by creative director Jonathan Drapes, art director Sharon Edmonston, copywriter Misha McDonald, account manager Rebecca Myers.