HP Printers for Lifelike Posters
Hewlett Packard Printers were given a push in France with this print advertising campaign from France, featuring lifelike posters on the walls of a bedroom, office and garage. “Garage”, “Pony” and “Baby” won a silver CLIO award for Print campaign in 2009.
The HP campaign was developed at CLM BBDO, Paris, by executive creative directors Jean-François Sacco, Gilles Fichteberg, creative director Eric Pierre, copywriter Vincent Pedrocchi, strategic planner Brice Garçon, account managers Frank Bauer, Nicolas Fabre, Audrey Bedoucha, photographer Jean-Yves Lemoigne, art buyer Sylvie Etchémaïté, with post production done by Adrien Bénard, produced at Continental.
The HP marketing team were Jean-Pierre LeCalvez, François Martin and Gavin Skillicorn.