HP Printers for Lifelike Posters

Hewlett Packard Printers were given a push in France with this print advertising campaign from France, featuring lifelike posters on the walls of a bedroom, office and garage. “Garage”, “Pony” and “Baby” won a silver CLIO award for Print campaign in 2009.

HP Baby poster

HP Pony poster

HP Garage poster


The HP campaign was developed at CLM BBDO, Paris, by executive creative directors Jean-François Sacco, Gilles Fichteberg, creative director Eric Pierre, copywriter Vincent Pedrocchi, strategic planner Brice Garçon, account managers Frank Bauer, Nicolas Fabre, Audrey Bedoucha, photographer Jean-Yves Lemoigne, art buyer Sylvie Etchémaïté, with post production done by Adrien Bénard, produced at Continental.

The HP marketing team were Jean-Pierre LeCalvez, François Martin and Gavin Skillicorn.

Filed under: HP, Press, Print

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