Coca Cola Schweppes ran a print advertisement in London newspaper The Times on May 15, making the most of the storm over swine flu, a part of the ongoing Experience Matters cartoon series developed at Mother London. Titled, “How to get a seat on the Tube”, the ad shows a man wearing a Mexican style sombrero hat travelling alone with a box of tissues. However, after complaints from the Mexican embassy, Coca Cola Schweppes decided not to continue with the print campaign.
Coca-Cola Great Britain explains the withdrawal of the print advertisement. “The essence of the Schweppes ‘Experience Matters’ campaign is celebrating the very British tradition of satire. The cartoons are designed to bring a smile to an otherwise gloomy news agenda and reflect topical issues in the news. It is not our intention to offend however, and following discussions with the Mexican Embassy in London, we took the decision to remove the advert immediately.”