Hot Wheels in Horizontal Scenes

Mattel’s Hot Wheels die cast cars are presented as the vehicles to be driven on carpet (mountain road), lino tiles (forest road) and parquet (coastal road) in this print and outdoor advertising campaign from the UK.

Hot Wheels Carpet print advertisement

Hot Wheels Tiles print advertisement

Hot Wheels Parquet print advertisement


The Horizontal Scenes campaign was developed at Ogilvy, London, by creative director Alasdair Graham, head of art Andy Bird, copywriters/art directors Jason Mendes and Andy Whyton, agency producer Mark Doyle, art buyers Coral Stafford and Brigette Martin, account manager Leah Walsh, account supervisor Kate Dowling, photographer Chris Jelley, retoucher Trevor Quizilbash at Tag, with imagery from Photolibrary.

The original Redwoods photograph by Chad Ehlers shows Highway 101 winding through Redwood Forest in Northern California. The road sign was added in retouching. The Coastal photograph, by John W Warden, was photographed on the U.S. Highway 1 winding along the coast, Northern California. Does anyone recognize the mountain scene?