Mattel premoted Hot Wheels die cast cars in a 2008 outdoor advertising campaign using painted fingers to present a blue Renault F1 with pilot, a red Ferrari with model, and a white Mustang with Hip Hop artist. The two fingers and thumb make it clear that Hot Wheels are collected by people of all ages.
The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.
The Hot Wheels Toys campaign was developed at Ogilvy Mexico by executive creative director Miguel Angel Ruiz, creative directors Rafael Martíne, Luis Elizalde and Sandra Flores, copywriter Armando Castelan, art directors Ivan Carrasco, Alejandro Beltran and Luis Mata, account supervisor Paola Mavoral, advertiser’s supervisor Roberto Guzman, photographer Jose Ramon Cagigas and illustrator Luis Mata.
The campaign won a Bronze Lion at Cannes 2008.