Hospital Aleman Kinder Plan

Hospital Aleman in Buenos Aires Argentina promoted its childrens services with “Kinder Plan”, an award-winning print advertising campaign featuring the differences between the actions of children and theinstructions of their parents. The campaign won a Gold for Print at the Clio Awards 2009. “Tree” won a Gold for Print Single.

Hospital Aleman Kinder Plan Tree

Hospital Aleman Kinder Plan Candy

Hospital Aleman Kinder Plan Stairs


The Kinder Plan campaign was developed at Del Campo Nazca Saatchi & Saatchi by executive creative directors Mariano Serkin, Maxi Itzkoff, art director Norberto Vatrano, copywriter Lucas Panizza, designer Bruno Tortolano, head of art Pablo Romanos, agency producer Leandro Puch, account executive Valeria Magrini, executive producer Adrián Aspani, photographers Malcu & Cato at Buena Vista Fotografía, Buenos Aires.