Hopenhagen, the climate change action group focused on the UN Copenhagen Climate Change conference, has released an advertising campaign featuring spliced portraits collated by photographer John Clang. Print advertisements and a stop motion short film convey the message: “6.8 billion people. One Voice. Together we can fight climate change. Join the movement at copenhagen.org”
Commenting on the work, Tham Khai Meng, worldwide creative director of Ogilvy & Mather said, “John Clang has conveyed the coming together of the world’s citizens at this seminal moment. It is an idea that captures the diversity of humankind and how together, we can all do something about climate change.”
Click on the image below to play the video in YouTube (HD)
John Clang comments on his work:
“My piece depicts the citizens of Hopenhagen, people of all ages, races and nationalities uniting in support of a positive outcome. For the video, 100 Hopenhagen citizens came together to share their message of hope for a better planet. They represent people from all over the world who are helping to turn Copenhagen into Hopenhagen in support of a positive outcome at this month’s UN Climate Conference. It doesn’t matter where you live or where you are from. If you believe in a better future for our planet and a more sustainable way of life, you’re a citizen of Hopenhagen.”
The Portraits campaign was developed at Ogilvy & Mather, New York, by worldwide creative director Tham Khai Meng, executive group creative directors Greg Ketchum and Tom Godici, creative director Michael Paterson, senior copywriter Greg Gerstner, copywriter Niels West, art director Justin Walsh and Ti Walthall, photographer John Clang and editor Tim Cahill.