Honda has launched “Van Stunts”, a 30 second television commercial with a 1980s theme, featuring clips from memorable 1980s TV and movies continuing the tag line, “Respect the Van” with the assurance that the Van is Still Rocking. The advertisement started airing online on targeted websites this month, and is set to go into broadcast and cable rotations across the U.S. in April.
Building on RPA’s “Respect the Van” theme for the Honda Odyssey, agency VP, associate creative director and art director Chuck Blackwell and copywriter Seth Prandini have evolved the 2009 campaign creative to embrace memorable footage of cool vans from 1980s TV and movies, including the A-Team, Cheech and Chong, and T.J. Hooker. The spot’s original music spoofs 1980s TV show theme music, with the goal of reminding consumers of the historical coolness of driving vans.
Click on the image below to play the video in YouTube (HD)
The Honda Odyssey Respect the Van campaign was developed at RPA (Rubin Postaer & Associates), Santa Monica, by chief creative officer David Smith, creative directors Joe Baratelli, Pat Mendelson, associate creative director/art director Chuck Blackwell, copywriter Seth Prandini, agency executive producer Gary Paticoff and agency producer Brian Donnelly.
Filming was shot by director/art director/designer Jonathan Wu via Stardust Studios with director of photography Pat Notaro, executive producer Paul Abatemarco, producer Josh Libitsky, editor Michael Merkwan, designers Ling Feng, Gretchen Nash, Aaron Frebowitz and Ali Yazdanian, 3D artists Brian Broussard and Chris Eckardt, compositors James Yi and Thomas Horne, and researchers Josh Libitsky, Steven Poulsen.
Music was composed by Keith Horn at Hum Music, Santa Monica, wiith creative director Alex Kemp and producer Chanel Scott.