Honda Jazz – Your Ears Can Help You Park
Honda presents its front and rear end parking sensors in the Jazz with a print advertising campaign from Fischer Portugal. “Your ears can help you park”. Sounds provided for car parks here are opera singers (It’s not over until the fat lady sings), bell ringing priests and bagpipers.
The Ears campaign was developed at Fischer Portugal, Lisbon, by creative director Diogo Mello, art director Marco Martins, copywriter Rafael Pitanguy, and Fred Van Ziller at Krypton Photo.