Honda GPS Wrong Way

Another campaign from Fischer Portugal, this time promoting Honda’s Compact Navigation System (GPS). Three illustrations reveal the tunnelling aspirations of a mouse, an escaped prisoner and a cheater, using mixed media technique including plasticine, photography and CGI. “One simple miss can make one big mess”.

Credits

The Wrong Way campaign was developed at Fischer Portugal, Lisbon, by creative director Diogo Mello, art director/illustrator Marco Martins, copywriter Rafael Pitanguy, illustrator Alessandra Lemos.

Neighbouring Posts

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Location (Portugal).

This entry was posted on Tuesday, June 16th, 2009 at 12:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.