Honda GPS Wrong Way
(Average: 4.10 out of 5)
Loading ...Another campaign from Fischer Portugal, this time promoting Honda’s Compact Navigation System (GPS). Three illustrations reveal the tunnelling aspirations of a mouse, an escaped prisoner and a cheater, using mixed media technique including plasticine, photography and CGI. “One simple miss can make one big mess”.
Credits
The Wrong Way campaign was developed at Fischer Portugal, Lisbon, by creative director Diogo Mello, art director/illustrator Marco Martins, copywriter Rafael Pitanguy, illustrator Alessandra Lemos.
Neighbouring Posts
« « Honda Jazz – Your Ears Can Help You Park | Child Wise Parents Wise Up » »
Location 
(Portugal).
Posted in Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
Philip on Diet Coke Love It Light with Maniac Girls: 
Hata Glas on Carlton Draught Any Excuse: 
Tessa on V Says Say No To Sugar: 
Kofia Nyeusi on Race You There Starcrossed on Google Street View: 
James on Race You There Starcrossed on Google Street View: 
Duncan on Diet Coke Stay with Sweet Disposition: 
Anonymous on Diet Coke Stay with Sweet Disposition: 
arunbokade on Aircel Save Our Tigers: 
(4.85 out of 5)