Honda GPS Wrong Way

Another campaign from Fischer Portugal, this time promoting Honda’s Compact Navigation System (GPS). Three illustrations reveal the tunnelling aspirations of a mouse, an escaped prisoner and a cheater, using mixed media technique including plasticine, photography and CGI. “One simple miss can make one big mess”.

Honda GPS Mouse print advertisement

Honda GPS Prison Escape print advertisement
Honda GPS Cheater print advertisement


The Honda GPS Wrong Way campaign was developed at Fischer Portugal, Lisbon, by creative director Diogo Mello, art director/illustrator Marco Martins, copywriter Rafael Pitanguy, illustrator Alessandra Lemos.