Honda GPS Wrong Way
Another campaign from Fischer Portugal, this time promoting Honda’s Compact Navigation System (GPS). Three illustrations reveal the tunnelling aspirations of a mouse, an escaped prisoner and a cheater, using mixed media technique including plasticine, photography and CGI. “One simple miss can make one big mess”.
The Wrong Way campaign was developed at Fischer Portugal, Lisbon, by creative director Diogo Mello, art director/illustrator Marco Martins, copywriter Rafael Pitanguy, illustrator Alessandra Lemos.