Facebook Honda fans are invited to join the social experiment by indicating that they either are a fan of Honda or know someone who is. Users are then given an opportunity to invite their Honda loving Facebook friends to join the page. From there, users can become a fan of Honda and become a fan of Insight, Fit and Accord Crosstour. The remaining nine Honda vehicles will have fan pages in the near future. Once users participate, they can see how they are connected to their friends, view a chain of friends in their Honda web, and find out just how long their chain extends around the world—e.g., XX people in XX countries. Early participants in the social experiment may also be chosen to appear in a national TV spot for this significant Honda Brand campaign, set to launch in early October.