HomePro, a home furnishing retailer in Thailand, used packaging boxes and bags as the materials for outdoor advertisements, encouraging people to make their savings at their annual sale. The inexpensive production techniques surprised passers-by and led to strong awareness and participation. “We’ve saved a lot on this poster. Now it’s your turn”.
The HomePro packing poster was developed BBDO Bangkok by chief creative officer Suthisak Sucharittanonta, executive creative director/copywriter Weerachon Weeraworawit, art director/designer Kajnarong Inpornvichitr, art director Raj Deepak Das. Photography was provided by Visionary Group photographers Chatchai Chaitherdsiri, Sikrin Vantanapintu and Chutivat Cherdchoo.