Helena Rubenstein Wanted Perfume by Demi Moore

Helena Rubenstein has launched the new perfume “Wanted” in a campaign fronted by Demi Moore. Moore who already embodied the Helena Rubinstein woman for skin care and make-up, lends her strength and charisma to this new fragrance. The campaign is online at www.helenarubinstein-wanted.com.

Helena Rubenstein Wanted print advertisement


With Wanted, an extremely modern floral-woody fragrance, Helena Rubinstein reveals an unsettling link between a woman and her love, a woman and her desire, a woman and her perfume.

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Behind the Scenes of the Photo Shoot

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Credits

The Wanted campaign was developed at BETC Luxe by creative director Béatrice Laloum, art director Carol Chaladus and copywriter Virginie Brun, managing director Claus Lindorff and account manager Mauette Caudal, and art buyer Isabelle Mocq.

Helena Rubenstein staff included managing director Elisabeth Sandager, deputy managing director Jean Alexandre Havard, communications director Marie-Hélène Ahrweiler, perfume and make up marketing manager Nathalie Berger Duquène.

Photographers were Mert and Marcus (Mert Alas and Marcus Pigott).

Filming was shot by director Olivier Dahan via U Man Films with producer Valentine Bounaud.

  • Cathy Paton

    Hi i am after the wanted perfume promoted by Demi Moore. i live in Perth Western Australia and haved tried every where to purchase it even my husband looked in Singapore. how can i get a bottle of this perfume.

    Regards
    Cathy Paton

  • laura hall

    my name is laura i am a breast cancer survior and i cant buy the perfume but i love it. I dont get much money and the chemo always makes me smell and the perfumes blocks it.I was given 4 years till i am to die. i love your perfume very much.

  • Tammy

    I WOULD LIKE TO KNOW WHY THEY STOP MAKING THIS PERFUME. I LOVE THE SENT. I CAN’T FIND IT ANYWHERE EXCEPT ON EBAY. WHY WAS IT TAKEN OFF THE SHELVES?