Helena Rubenstein Wanted Perfume by Demi Moore

Helena Rubenstein has launched the new perfume “Wanted” in a campaign fronted by Demi Moore. Moore who already embodied the Helena Rubinstein woman for skin care and make-up, lends her strength and charisma to this new fragrance. The campaign is online at www.helenarubinstein-wanted.com.

Helena Rubenstein Wanted print advertisement

With Wanted, an extremely modern floral-woody fragrance, Helena Rubinstein reveals an unsettling link between a woman and her love, a woman and her desire, a woman and her perfume.

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Behind the Scenes of the Photo Shoot

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The Wanted campaign was developed at BETC Luxe by creative director Béatrice Laloum, art director Carol Chaladus and copywriter Virginie Brun, managing director Claus Lindorff and account manager Mauette Caudal, and art buyer Isabelle Mocq.

Helena Rubenstein staff included managing director Elisabeth Sandager, deputy managing director Jean Alexandre Havard, communications director Marie-Hélène Ahrweiler, perfume and make up marketing manager Nathalie Berger Duquène.

Photographers were Mert and Marcus (Mert Alas and Marcus Pigott).

Filming was shot by director Olivier Dahan via U Man Films with producer Valentine Bounaud.