Heinz Bottle Missing in Action

Heinz is promoting its iconic Tomato Ketchup bottle as a key part of British life in a TV advert featuring its absence. Using the concept, “Absence makes the heart grow fonder”, AMV BBDO commissioned Dougal Wilson at Blink to film slices of British life in which people would normally be applying Heinz Tomato Ketchup, without the bottle.

Old couple in Heinz Bottle TV advert

Teenagers, senior citizens, children and their parents, eating at barbecues, in diners and parties, all using the bottle that isn’t there.

Click on the image below to play the video.


Bottle was developed at AMV BBDO, London, by copywriter Martin Loraine, art director Steve Jones and agency producer Kat Hara.

Filming was shot by director Dougal Wilson via Blink, London with director of photography Tom Townend.

Editor was Joe Guest at Final Cut. Post production was done at Moving Picture Company. Music was produced at Soundtree.