Heinz is promoting its iconic Tomato Ketchup bottle as a key part of British life in a TV advert featuring its absence. Using the concept, “Absence makes the heart grow fonder”, AMV BBDO commissioned Dougal Wilson at Blink to film slices of British life in which people would normally be applying Heinz Tomato Ketchup, without the bottle.
Teenagers, senior citizens, children and their parents, eating at barbecues, in diners and parties, all using the bottle that isn’t there.
Click on the image below to play the video in YouTube (HD)
Bottle was developed at AMV BBDO, London, by copywriter Martin Loraine, art director Steve Jones and agency producer Kat Hara.
Filming was shot by director Dougal Wilson via Blink, London with director of photography Tom Townend.