Heineken Walk In Fridge

Heineken beer is presented as the fashion focus for men in a humorous television and cinema commercial developed in The Netherlands. The spot, launched in late December 2008, has built a strong viral following in the weeks since.

Men scream with joy in Heineken Walk In Fridge

A young woman shows three friends through her apartment, with the absolute thrill being the walk in wardrobe. Her friends’ cries of delight are soon drowned out however, by the guys discovering the walk-in fridge filled with bottles of Heineken. Click on the image below to play the video.


The Walk-In Fridge spot was developed at TBWA\Neboko, Amstelveen, by art directors Cor den Boer and Jorn Kruijsen, copywriter Jeroen van de Sande and agency producer Wietske Hovingh.

Filming was shot by director Bart Timmer via Czar with director of photographer Alex Melman, producers Hein Scheffer and Robert Nan.

Post production was done at The Ambassadors by editor Annelien Wijnbergen, online editor Ton Habraken, sound and music designer Rens Pluym, and colorist Olivier Ogneux.