The Inspiration Room

Heineken Drops One Green Bottle

Heineken has launched a new television advertising campaign in Ireland, beginning with this TV ad, “One Green Bottle”. The campaign, using the tag line, “Live every last drop’, introduces the iconic green bottle as a symbol of a unique attitude towards life.

A bottle, falling from a shelf towards the ground at a party, prepares for its end with a replay of its life events. We’re taken all the way back to fields of grain, harvest, brewing, bottling, transport, sale and arrival at the party…

Click on the image below to play the video in YouTube (HD)

Credits

The Heineken campaign in Ireland is being rolled out at McCann Erickson Dublin by creative director Shay Madden, copywriter Emma Sharkey, art director Ray Swan, agency producer Genie Dorman.

Filming for One Green Bottle was shot by Martin Krejci via Stink.

Post production was done at The Mill and Absolute.

Music was produced at Reelgood, Dublin.

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Location (Ireland).

This entry was posted on Wednesday, March 4th, 2009 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Absolute Post, Heineken, Martin Krejci, McCann Erickson Dublin, Stink, The Mill

Posted in Inspiration, TV Ads Cinema and Online Videos

Trackbacks/Pingbacks

1. Arme Ieren, dat ze ‘t met dit spotje van Heineken moeten doen… | Reclamewereld says:

   March 13, 2009 at 6:31 pm

   [...] groene flesje als symbool van een unieke houding ten opzichte van het leven,” vertelt ons The Inspiration Room. Niet slecht, maar wel beetje boring. Jammer voor die Ieren, maar misschien zijn we verwend in [...]

   Reply