Heineken has launched a new television advertising campaign in Ireland, beginning with this TV ad, “One Green Bottle”. The campaign, using the tag line, “Live every last drop’, introduces the iconic green bottle as a symbol of a unique attitude towards life.
A bottle, falling from a shelf towards the ground at a party, prepares for its end with a replay of its life events. We’re taken all the way back to fields of grain, harvest, brewing, bottling, transport, sale and arrival at the party…
Click on the image below to play the video in YouTube (HD)
The Heineken campaign in Ireland is being rolled out at McCann Erickson Dublin by creative director Shay Madden, copywriter Emma Sharkey, art director Ray Swan, agency producer Genie Dorman.
Filming for One Green Bottle was shot by Martin Krejci via Stink.
Music was produced at Reelgood, Dublin. Music is “My Life”, sung by Shirley Bassey. Download the track from iTunes below.