HBO Flashbacks in Jackknife and Flatline
HBO‘s latest promotional campaign features the last moments of men attached to their shows, shot by director Tom de Cerchio, via Incubator Films. “Jackknife”, “Flatline” and “Hang glider” features men who dream in their last moments of HBO shows In Treatment, Entourage, Flight of the Conchords, Bill Maher, Curb Your Enthusiasm, Desperate Housewives and Big Love.
A couple encounters a jack-knfing truck and their lives flash before their eyes. The woman’s vision is of their wedding and romance, while the man’s vision is of HBO shows.
A man unplugs his life support so he can see his life flash before his eyes. What flashes before his eyes are all the HBO shows he loves.
Click on the image below to play the video.
The HBO Flashbacks campaign was developed inhouse at HBO New York by copywriters Brian Billow and Jason Karley with agency producer Louis Tancredi.
Filming was shot by director Tom De Cerchio via Incubator with producer Oliver Fuselier and post producer Anthony Mauro.