BBDO New York has won a Gold Outdoor Lion for a series of interactive audio billboards designed to promote HBO’s Big Love television series. Audio murals feature everyday people (not people from the show) walking on a city street. Each person on the mural has a jack built into his or her head inviting passers by to plug in and hear their secret thoughts, using their own headphones or those provided by the street team. 50 boards included 70 sets, including alcoholism, gambling addiction, the wearing of a slimming girdle and struggles of a parent over attitudes to a child. An HBO-branded jack provided audio material promoting the new season. Installations ran simultaneously in New York City (42 panels in the Times Square subway station) and Los Angeles (Hollywood & Highland and Venice Beach).
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The Big Love Audio Mural campaign was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, executive creative directors Greg Hahn and Mike Smith, creative director/copywriter, creative director/art director James Clunie, account director Tara Deveaux, account supervisor Courtney Lord, art producer Betsy Jablow, audio producer Peter Feldman, print producer Mike Musano, photographer Brad Harris.
Media was handled by PHD North America.