The Inspiration Room

Harvey Nichols Sale Fighters

Harvey Nichols Summer Sale 2009 was promoted with a print advertising campaign featuring fashion conscious fighters from video games such as Street Fighter and Mortal Kombat. Each character is decked out in the latest designer clothes, with the men in Alexander McQueen suits and women in Rodarte dresses, modelling the luxury items that can be found for up to 50 per cent less during the sale period.

Credits

The Sales Fighters campaign was developed at DDB London by executive creative director Jeremy Craigen, head of art Grant Parker, art directors/copywriters Graeme Hall and Hunter Somerville, illustrator Mathieu Raynault, photographer Rick Guest and designer Steven Wilson.

Neighbouring Posts

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Location (UK).

This entry was posted on Saturday, June 20th, 2009 at 10:15 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: DDB, DDB London, Harvey Nichols, Mathieu Raynault

Posted in Inspiration, Print Press Posters Billboards

Trackbacks/Pingbacks

1. paula rizzo ponto com » Harvey Nichols: Sale Fighters says:

   June 22, 2009 at 8:45 pm

   [...] – via Inspiration Room [...]

   Reply
2. Game Retail Store » High-End Department Store Looks To Fighting Games For Ad Inspiration says:

   June 26, 2009 at 11:23 pm

   [...] can see two more of the Harvey Nicks ads past the break. The Inspiration Room also has higher resolution versions of the same [...]

   Reply
3. Department Store uses Fighting Games for Ad Inspiration - Game Podunk says:

   June 27, 2009 at 2:08 am

   [...] Store uses Fighting Games for Ad Inspiration Harvey Nichols Sale Fighters [...]

   Reply
4. Visiting the Village: Gaming Podcast » Blog Archive » 2 mild links says:

   June 27, 2009 at 2:14 am

   [...] from Game Set Watch, how about a high-end department store using Street Fighter iconography in their [...]

   Reply
5. Serious Games & Jeux Sérieux » Insolite : vêtements de luxe et jeu de combat says:

   June 28, 2009 at 2:34 am

   [...] chaîne de boutiques de luxe Harvey Nichols à lancé une campagne papier originale. Une série de trois visuels montrent des clients se battant comme dans n’importe quel jeu de combat, tout en portant des [...]

   Reply
6. A fashion ad inspired by Street Fighter & Mortal Kombat | Un anuncio de modas inspirado por Street Fighter y Mortal Kombat « El Mundo Tech says:

   June 28, 2009 at 10:34 am

   [...] While there are lots of fans of fighting games who are male, the same cannot be said about females. So, why did Harvey Nichols, a well-known department store in London, publish ads related to fighting games?  It doesn’t seem to make sense at first, but since lots of people are into videogames nowadays (including women), placing 3D characters into whatever in order to attract wider audiences is acceptable. What an innovative way to sell the latest designer clothes at 50% off! I wonder what the outcome of the SaleFighter campaign would be. Source: Harvey Nichols Sale Fighter [http://theinspirationroom.com/daily/2009/harvey-nichols-sale-fighters/]. [...]

   Reply
7. /Harvey Nichols’ new ad campaign inspired by Street Fighter « gin ocean says:

   June 29, 2009 at 4:56 am

   [...] sale and features dudes in Alexander McQueen suits and ladies in Rodarte dresses, according to The Inspiration Room. Since I have no idea who Alexander McQueen is (and since Steve McQueen doesn’t make [...]

   Reply
8. Loja inglesa de departamentos usa anúncios baseados no Street Fighter | ForPlayers says:

   June 29, 2009 at 7:00 pm

   [...] The Inspiration Room (em [...]

   Reply
9. Computerspil m.m. » Blog Archive » Engelsk “Sale-Fighter” kampagne says:

   June 29, 2009 at 9:13 pm

   [...] Harvey Nichols, et engelsk stormagasin, har en sommerudsalgs kampange som vil glæde de fleste fighting game entusiaster. Den forestiller mænd og kvinder der kæmper om udsalgsvarerne i Tekken og SoulCalibur-stil. Reklamerne kan ses her: http://theinspirationroom.com/daily/2009/harvey-nichols-sale-fighters/ [...]

   Reply
10. Rebajas Fighters | Akihabara Blues says:

    June 29, 2009 at 9:23 pm

    [...] Una original campaña de publicidad para promover las rebajas de Harvey Nichols. Si queréis tenerla en alta resolución, están aquí. [...]

    Reply
11. meneame.net says:

    June 30, 2009 at 1:40 am

    Rebajas Fighters…

    Una original campaña de publicidad para promover las rebajas de Harvey Nichols. Visto en Akihabara Blues: akihabarablues.com/2009/06/29/rebajas-fighters/…

    Reply