Harvey Nichols, the British fashion store, presents their “Fashion Statement”, the choice of clothing that will knock people over with three-metre wide inflatable speech bubble, in the bathroom (beauty), cafe (menswear) and at the fountain (womenswear). Stores named are Knightsbridge, Dublin, Manchester, Edinburgh, Birmingham, Leeds. The campaign won a Silver Lion at Cannes International Advertising Festival 2008 and has been nominated several times for press categories at the D&Ad Awards. Results for the Awards will be announced tonight at a ceremony held at the Roundhouse, Camden, London, and streamed live online at awards.dandad.org.
The Fashion Statement campaign was developed at DDB London by executive creative director Jeremy Craigen, copywriters/art directors Graeme Hall and Noah Regan, account supervisor Philip Heimann, advertiser’s supervisors Julia Bowe and Shona Campbell, and photographer Jonathan de Villiers.