Harvey Nichols Fashion Statements

Harvey Nichols, the British fashion store, presents their “Fashion Statement”, the choice of clothing that will knock people over with three-metre wide inflatable speech bubble, in the bathroom (beauty), cafe (menswear) and at the fountain (womenswear). Stores named are Knightsbridge, Dublin, Manchester, Edinburgh, Birmingham, Leeds. The campaign won a Silver Lion at Cannes International Advertising Festival 2008 and has been nominated several times for press categories at the D&Ad Awards. Results for the Awards will be announced tonight at a ceremony held at the Roundhouse, Camden, London, and streamed live online at awards.dandad.org.

Harvey Nichols Bathroom print advertisement

Harvey Nichols Cafe print advertisement

Harvey Nichols Fountain print advertisement


The Fashion Statement campaign was developed at DDB London by executive creative director Jeremy Craigen, copywriters/art directors Graeme Hall and Noah Regan, account supervisor Philip Heimann, advertiser’s supervisors Julia Bowe and Shona Campbell, and photographer Jonathan de Villiers.