The Harvey Nichols Spring/Summer 09 Sale features in this set of posters from United Arab Emirates, designed for Dubai, the largest Harvey Nichols store outside the UK. The Cause and Effect set of posters, Fender Bender, Dogs, Tunnels, Rockets, Extinguishers, Jelly, Birds and Stop, won a Silver and Bronze for Campaign at the 2009 Dubai Lynx Awards, and two Silver awards at the CLIO Awards. Each one of the ads provides subtle sexual innuendo.
This Harvey Nichols campaign was developed at Y&R, Dubai, by executive creative director / copywriter Shahir Zag, creative director/art director Komal Bedi Sohal,
art directors Sajesh Pudussery and Dash Gaude, illustrator Jomy Varghese and photographer Tejal Patni, with stock footage from Photolibrary.