Universal Studios Hollywood ran Halloween Horror Nights in October 2008, featuring Freddy Krueger loose in the park in Hollywood. The film night was promoted with a print adertising campaign featuring embroidered pillows, with what at first appeared to be innocent messages revealed to be sinister warnings.
Credits
The Live the Nightmare campaign was developed at David&Goliath, Los Angeles, by chief creative officer David Angelo, executive creative director Colin Jeffery, creative director Ben Purcell, art director Adam Nelson, copywriter Aryan Aminzadeh and photographer Ethan Pines.
