Halloween Horror Nights

Universal Studios Hollywood ran Halloween Horror Nights in October 2008, featuring Freddy Krueger loose in the park in Hollywood. The film night was promoted with a print adertising campaign featuring embroidered pillows, with what at first appeared to be innocent messages revealed to be sinister warnings.

Halloween Horror Nights Hugs pillow


Halloween Horror Nights Hugs pillow

Halloween Horror Nights Hugs pillow

Credits

The Live the Nightmare campaign was developed at David&Goliath, Los Angeles, by chief creative officer David Angelo, executive creative director Colin Jeffery, creative director Ben Purcell, art director Adam Nelson, copywriter Aryan Aminzadeh and photographer Ethan Pines.